User Adoption Strategies: Shifting Second Wave People to New Collaboration Technology (2010)

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What's the number one complaint about the introduction of new collaboration tools into a group or organization? Answer: no one uses them.

It's time to do something about this complaint. It's been happening for too long, with too many generations of collaboration tools. What can we do? Become a lot better at user adoption.

User Adoption Strategies is published by The Michael Sampson Company.

Ordering Details

User Adoption Strategies is available for ordering online from Michael Sampson. Pricing includes expedited (Air Mail) postage & packaging, anywhere in the world.

You can buy:
- One Copy ... just for you (US$39)
- Team Bundle ... buy 4 copies, get 1 extra copy free (US$156)
- Bulk Order ... US$29 per copy; in lots of 10.
- Kindle Edition ... from Amazon (US$24.95)
- iBookstore Edition ... from Apple (US$24.95)

Book orders are subject to the Fulfillment Terms & Conditions.

If you can not pay by credit card through Paypal, contact Michael for an alternative.

Table of Contents

The book is 268 pages, and includes 12 chapters:
- Foreword, by Nancy White (Full Circle Associates).
- Chapter 1. Focusing on User Adoption is Critical (registration required)
- Chapter 2. The Context for User Adoption Strategies
- Chapter 3. What We Know About Change
- Chapter 4. New Ways of Working
- Chapter 5. The Four Stages of User Adoption
- Chapter 6. Winning Attention
- Chapter 7. Cultivating Basic Concepts
- Chapter 8. Enlivening Applicability
- Chapter 9. Making It Real
- Chapter 10. Crafting Your User Adoption Approach
- Chapter 11. User Adoption for Advocates of the Old Way
- Chapter 12. Final Thoughts

Other Resources

Reader Feedback

"And what keeps us in jobs – "user adoption" (some people call this “change management” but we really like the focus that “user adoption” gives). We know it’s not about the tools it’s about people adopting the tools into their work life. And it is exactly where Michael Sampson’s (@collabguy) new title, “User Adoption Strategies” is aimed. We were lucky enough to get a copy .... I spent the weekend reading it and straight off the bat, WE RECOMMEND IT." Mike Riversdale, WaveAdept

"This is a book that deserves a seriously deep read. My recommendation is to read right through it quickly, to get the structure in your mind, then grab a highlighter and work through it line by line, and insight by insight. A good book for a long journey. Although this book is ostensibly about user adoption in the context of collaboration the basic principles can, and should, be extended to any technology-based application which requires a significant leap of faith to see the benefits and opportunities rather than the challenges and threats." Martin White, Intranet Focus

"Michael Sampson, a well-known expert on the topic of collaboration, dives deeply into what makes for successful user adoption in his book "User Adoption Strategies: Shifting Second Wave People to New Collaboration Technology". This should be one of the first books that is read and studied before launching your SharePoint/Connections/etc. rollout. And since the book is vendor-agnostic, it really doesn't matter what platform you're rolling out. These problems are common to all of them." Thomas Duff

"What I enjoyed most from the book is the way Michael explains these strategies. Not only do you get to know how they work, but also when to apply them (in which situation), and why they actually help you. All that written in a very understandable language filled with lots of examples, making it easy for you to grasp the concepts immediately when you read about them. While reading, a few times I thought "why didn't I think about this before!". These aren't complex frameworks for which you need to read and think a lot beforehand to understand them, and neither does it take a lot of time to apply them." Rene Modery

"This is the kind of book that once you've read it, you'll find yourself returning to the core chapters in the The Model and the Strategies section time and time again to sense check your approach and to remind yourself of the most typical approaches you should consider. Overall, this is another practical book from Michael and I'm happy to recommend it." James Dellow, Chieftech

"The book includes all the ingredients for success but it is not intended to be a cookbook - you are still responsible for creating the recipe that will work for your solution in your organization. Michael helps you decide which strategy to use because for each recommendation, he includes a discussion of how to use it, when to use it, and why it works." Sue Hanley, for Network World

"I read Michael Sampson’s new book User Adoption Strategies with great interest and flagged a lot of gems I found, some of which I will share here. I’ll let you discover the others. It's not the early adopters we need to worry about: it’s all the others." Jane McConnell, NetJMC

"This is the very best book I've read regarding true "tactical" Enterprise 2.0 implementation. Bar none. 10 out of 10! This is a book for change management employees responsible for the implementation of collaborative technologies within their company. This book assumes the reader already 'gets it' when it comes to E20...and quickly moves into real-world tactics for building new ways of working with collaborative technologies to a workforce who may...or may not 'get it'." Andrew Carusone, Director IWE Community & Governance, Lowe's Companies, Inc.

"Michael Sampson’s book User Adoption Strategies is also a must-read. In it, he compellingly outlines the need behavioural change if collaboration tools are going to succeed within organisations, and provides a simple four-stage model for planning this transformation .... This is a masterwork, and it highlights what organisations must do make collaboration tools work." James Robertson, Step Two Designs

"Don’t just build it and throw it out there! That is one of the most important messages from Michael Sampson in his most recent book 'User Adoption Strategies – Shifting 2nd wave people to new collaboration technologies'. This is the first time I read one of Michael’s books and since he calls himself @collabguy on Twitter I have to say that my expectations were rather high ... and I can now honestly say that I have not been disappointed!" Martin Risgaard Rasmussen